How Universal Design Is Good For The World & For Market Domination

Rob Kelly — Wed, 30 Dec 2009 02:24:53 +0000

I was telling my designer friend Jessica Zarin Kessin about how there is one brand that dominates my home: The OXO series of award-winning kitchen products.

I own their salad spinner, potato peeler, tea kettle, paper towel holder, tongs, cleaning bucket and travel mug.

Jessica told me that OXO is a leader in a design concept called "Universal Design."

You know me...

I decided to do a question and answer session with Jessica so that you and I can learn more about Universal Design.

Enjoy!

How to Master The Design Process: Six Easy Steps

Rob Kelly — Sat, 14 Nov 2009 03:04:29 +0000

My friend Jessica has designed products ending up in such places as Pottery Barn, SF MoMA and Barnes & Noble. She also teaches Product Design in the Mechanical Engineering department at Stanford University. I ran into her at our favorite San Francisco Mission coffee house recently and talked her into sharing her thoughts on the design process as it relates to business. Q: Why is a product design process important for business? Product design is a lot more than just the design of an object. It is a process for creative problem solving. The design process can yield great products, but the process can just as easily help to create unique solutions to problems in any other area of business. The design process is a way to think, create and come up with new ideas. Objects and solutions don’t just appear. It is a time consuming and detail oriented process. However, it can lead to great results, get you thinking out-of-the-box and you might even have some fun in the process! There are design consultants of all sizes and types that can come in and facilitate this process for any of your needs. Each firm or consultant has a specific [...]

How To Grow, Profit & Organize Your Business » Design

How Universal Design Is Good For The World & For Market Domination

How to Master The Design Process: Six Easy Steps