Comments on: How to Create a Social Media Marketing Plan http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan Fri, 30 Jul 2010 11:05:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Social Media Marketing http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan#comment-2199 Social Media Marketing Fri, 30 Jul 2010 11:05:46 +0000 http://www.purchase.com/blog/?p=1681#comment-2199 Great questions, and I think a lot of those details can fit into a social media policy. It’s really just a tool to help you manage your activity so it supports what you want to achieve. Do you have a social media marketing plan? There is certainly some overlap but you can hit on more of the where and why in your marketing plan. Great questions, and I think a lot of those details can fit into a social media policy. It’s really just a tool to help you manage your activity so it supports what you want to achieve. Do you have a social media marketing plan? There is certainly some overlap but you can hit on more of the where and why in your marketing plan.

]]> By: Nadja http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan#comment-1878 Nadja Sat, 12 Dec 2009 17:31:16 +0000 http://www.purchase.com/blog/?p=1681#comment-1878 Hi Rob, Thanks again for the interview. Sales vehicles are typically short term and direct in nature, such as cold calling or sales promotions (buy 1, get 1 free). The goal of such tactics is to immediately generate sales. Now with social media this is not the case. It's all about developing a long term, non-commercial relationship with your "fan" base. The primary goal here cannot be "How do I best push my promotional material out to everyone?", but instead "How can I best facilitate the creation of an organic community?". Intrinsically, this will lead to increased revenue further down the road (new clients, loyal clients, positive word of mouth etc.). Cheers Nadja Hi Rob,

Thanks again for the interview.
Sales vehicles are typically short term and direct in nature, such as cold calling or sales promotions (buy 1, get 1 free). The goal of such tactics is to immediately generate sales.
Now with social media this is not the case. It’s all about developing a long term, non-commercial relationship with your “fan” base. The primary goal here cannot be “How do I best push my promotional material out to everyone?”, but instead “How can I best facilitate the creation of an organic community?”.
Intrinsically, this will lead to increased revenue further down the road (new clients, loyal clients, positive word of mouth etc.).
Cheers
Nadja

]]> By: Scott Brooks - Create Info Products http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan#comment-1877 Scott Brooks - Create Info Products Sat, 12 Dec 2009 14:25:57 +0000 http://www.purchase.com/blog/?p=1681#comment-1877 Thanks for providing this interview. You've provided a lot of great insight here, some I knew, some I didn't know. I like social media such as web 2.0 properties as a tool for creating backlinks. Thanks for providing this interview. You’ve provided a lot of great insight here, some I knew, some I didn’t know. I like social media such as web 2.0 properties as a tool for creating backlinks.

]]> By: Rob Kelly http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan#comment-1873 Rob Kelly Sat, 12 Dec 2009 04:03:45 +0000 http://www.purchase.com/blog/?p=1681#comment-1873 Hey Nadja, You mention that Social Media is not a sales vehicle -- would you elaborate on that? Do you believe that social media can not in and of itself generate revenue, customers and profits? Thx. Hey Nadja,

You mention that Social Media is not a sales vehicle — would you elaborate on that? Do you believe that social media can not in and of itself generate revenue, customers and profits? Thx.

]]> By: Rob Kelly http://www.purchase.com/blog/marketing/how-to-create-a-social-media-marketing-plan#comment-1872 Rob Kelly Sat, 12 Dec 2009 03:43:44 +0000 http://www.purchase.com/blog/?p=1681#comment-1872 I was just noticing some good stats on social media here for those who like market research: http://www.slideshare.net/corywilliamson/creating-a-social-media-plan-2529114 I was just noticing some good stats on social media here for those who like market research: http://www.slideshare.net/corywilliamson/creating-a-social-media-plan-2529114

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